ASK Equity is a boutique corporate advisory and investment firm based out of Sofia, Bulgaria.

The firm has been founded by a senior professional with extensive corporate finance experience across the United States and the CSE region.

We deliver a wide range of services aimed to build strategic relationships between select entrepreneurs from those regions.

We advise our clients on their most important transactions and seek to support exceptional founders with seed investments.

We have worked with a wide array of clients from the United States and the CSE region, ranging from young founders to Fortune 500 companies.

Our work spans across FMCG, Healthcare, ICT, Industrials, Retail, Services and other industries.

Our mandates cover M&A advisory, capital raising, corporate finance services and board advisory.

We pride ourselves on being able to quickly get up to speed on various industries and effectively take on pressing tasks.

This depth of understanding strongly differentiates us on the market and helps us build close relationships with our clients.

Our can-do attitude helps catalyze positive change in our clients’ operations and allows us to deliver outstanding results.

Our extensive geographic, industry and mandate experience has helped us build strong ties with global financial and strategic investors.

Our global network of contacts allows us to foster ties and create value especially between the United States and the CSE region.

We especially enjoy supporting family businesses looking to take a leap in their evolution by partnering with leading market players.

We have established ASK Equity as a boutique firm in order to deliver independent and conflict-free advice to our clients.

As an independent firm with a focused service offering, we are unconstrained by conflicts of interest typical of larger players.

We pride ourselves on communicating openly and directly with our clients about the core risks and opportunities they face.



  • All
  • ICT
  • Industrials
  • Healthcare
  • Retail
  • Services
  • FMCG
  • Other





11+ years of M&A experience both in the United States (Union Square Advisors, Lehman Brothers, Morgan Stanley) and in Bulgaria (Endeavor, Ernst & Young, Entrea Capital).

Previously advised US companies from the software, internet, consumer electronics, home entertainment and semiconductor sectors (sell-side M&A advisory, buy-side M&A advisory, takeover defense, private placements, etc.).

Previously advised Bulgarian companies from the ICT, industrial manufacturing, FMCG, personal finance, traditional and online retail, agriculture and other sectors (sell-side M&A advisory, buy-side M&A advisory, equity and debt capital raising, Board advisory, etc.).

Harvard University: MPA Degree (2011).

Stanford University: BA Degree, Economics (2006).

Harvard Business School: SVMP (2005).

London School of Economics: two corporate finance courses (2005).

Bellevue College: AAS Degree, Business Administration, Honors (2004).

Fluency in English and Bulgarian (native).

Kokkalis Fellow and Presidential Fellow at the Harvard John F. Kennedy School of Government (2008, 2009).

Commendations by U.S. Ambassadors to Bulgaria (2007, 2008).

Jack Kent Cooke Foundation Scholar (2004, 2008).

Youngest member in history of San Francisco Rotary (2007).

Rotaract Presidential Citation for Service Above Self (2006).

Student of the Year Award and Commencement speaker at Bellevue College (2004).



5+ years of Capital Markets experience at bulge bracket (Bank of America Merrill Lynch, Citibank), specialized (ICBC Standard) and buy-side (Rothesay Life) financial firms. Worked on buy-side investments across commercial real estate, corporate and infrastructure bonds. Specialized in the valuation of the full range of fixed income instruments.

2+ years of Corporate Finance and Business Development experience at large multinationals (Siemens, IBM). Previously responsible for the financial control of a business unit (£30mm budget), engaged in the installation of large-scale renewable energy projects (Siemens). Worked on the business development of high-speed rolling stocks projects (Siemens) in Beijing, China.

University of Warwick, Warwick Business School: MSc Finance (2016).

University of Warwick, Warwick Business School: BSc International Management (2012).

McGill University: BSc International Management (exchange year, 2010).

Chartered Management Accountant (CIMA, 2015).

Fluency in English and Bulgarian (native); Intermediate German.

Prof. Marin Drinov scholarship for exceptional academic success (2009).

Key role at a NGO focused on engaging young Bulgarian expats in social, economic and political initiatives.

Avid swimmer, skier and tennis player.





Mergers & Acquisitions

Sell-side M&A

Buy-side M&A

Leveraged Buy-outs

Reorganization & Restructuring

Capital Raising

Debt Financing

Equity Financing

Mezzanine Financing

Asset-backed Financing

Corporate Finance

Exit Readiness

Strategic Positioning

Valuations & Fairness Opinions

Corporate Partnerships & JVs

Board Advisory

Business Development

Stakeholder Engagement

Corporate Performance

Investor Relations


who we back

We sometimes come across exceptional founders who are looking to attract experienced Board advisors to help them further develop their enterprises.

We thrive in environments which let us apply the extensive knowhow we have accumulated across industries and markets and follow an industry agnostic approach.

ASK Equity makes small investments in such companies and takes on an active role with regard to a number of key areas that catalyze growth and development.

M&A advisory

Capital Raising

Banking Relationships

Lead on Exit

Market Entry & Expansion

Corporate Partnerships & JVs

Negotiations & Due Diligence

Assistance with Key Customer & Supplies

Financial Planning & Analysis

Market Analysis

Competitive Analysis

Valuations & Fairness Opinions

Attracting & Retaining Executive Talent

Building of Internal Capacities & Infrastructure

Roadmap Planning & Execution

Leverage of Broad Network of Contacts


who we support

ASK Equity is honored to partner with and support the Pathways Center for Education and Entrepreneurship, a non-profit organization focused on English language learning. Pathways was founded in 2009 as a USAID program with the support of a dedicated Board of Advisers from the Harvard John F. Kennedy School of Government. Having a long history in global community initiatives, we firmly believe in corporate responsibility and invite you to learn more about Pathways.


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